The Potential Growth of Tourism in Canada by Hosting FIFA Soccer World Research Paper

The Potential Growth of Tourism in Canada by Hosting FIFA Soccer World Cup - Research Paper Example This paper focuses upon FIFA World Cup as one of the most followed and awaited international soccer event all over the world. The event is able to grab the attention of almost every other person in the globe. The fans of soccer are crazy enough to reach every corner of world in order to watch the event life. This results in growth and development of the sports and leisure industry. Apart from this the country hosting the event can take considerable measures and steps to exploit the event for the economic development. This requires on time decision making and strategies on part of the government of the hosting country, in order to make sure that the tourism industry of the country flourish. Such events do not only have short term influences on the tourism industry of the hosting country, but there are also positive long term implications. The tourists who will visit the country in order to attend the mega event of international soccer will spread positive word of mouth about the count ry and as a result there will be more visitors and tourists in the future. FIFA world cup is perceived to be most popular international event and is mostly followed and watched sports even all over the world. Owing to the high popularity of the event large number of people from all over the world are interested in witnessing all the action of the event in live. As a result, this event results in attracting considerable amount of visitors which in turn contributes in the process of growth and development of the tourism industry in the hosting country. ... Hence, it can be said that mega events like FIFA world cup directly influence the three major components directly related with the tourism industry which are: expenditure, infrastructure investment, and unemployment rate. 1.3. Purpose and Significance of the Research Study: FIFA world cup is perceived to be most popular international event and is mostly followed and watched sports even all over the world. Owing to the high popularity of the event large number of people from all over the world are interested in witnessing all the action of the event in live. As a result, this event results in attracting considerable amount of visitors which in turn contributes in the process of growth and development of the tourism industry in the hosting country. The main purpose behind this research study is to explore the impact of hosting FIFA world cup on the economy and tourism industry of Canada. In this research study, the researcher will present the idea that the government of Canada can expl oit and utilize this opportunity in order to promote and develop the tourism industry of the country. This research study will be significant in term of predicting the potential impact of the mega event on the tourism industry and the officials and concerned authorities can take measures accordingly. This can result in increasing in infrastructure investment and other facilities required in order to meet and fulfill all demands and requirements of the visitors and tourists. 1.4. Aims and Objectives of the Research Study: The basis aim of the research study is to explore and investigate the impact of hosting the FIFA Soccer world cup on the growth and development of the tourism industry of